The Feed The Cats Academy

Record, rank, and publish on a standardized national scale.

Join the Feed The Cats Academy to identify your athletes' strengths and weaknesses and see exactly how they stack up against FTC programs around the country.

Accepting 10 founding schools for summer 2026. Applications close June 25.
Backed by performance industry experts
Les Spellman
Les Spellman
Co-Founder, USR
Brian Kula
Brian Kula
Kula Sports Performance
Cici Murray
Cici Murray
Spellman Performance
Dr. Ken Clark
Dr. Ken Clark
Speed Science Institute
Tony Holler, Feed The Cats
A note from Tony Holler

This is the standard I've been waiting for.

For 25+ years, a core principle of Feed The Cats has been Record, Rank, and Publish. It encourages athletes to compete, and over time it breeds better results.

Today, I'm excited to deepen my partnership with Universal Speed Rating to bring testing protocols and scoring methodology to high schools across the country.

Backed by the Speed Science Institute led by Dr. Ken Clark, they've created a standardized way to evaluate athletes in the four core areas I talk about: max velocity, acceleration, change of direction, and power.

Tony Holler
Founder, Feed The Cats
The rating

Four categories. One number. Every sport.

The Universal Speed Rating combines four standardized tests into a single, verified rating on a 0–99 scale.

USR athlete profile on mobile
USR coach dashboard
USR percentile ranks on mobile
01

Max Velocity

How fast an athlete moves at top speed. It shows up on film and carries over to every sport.

30 + 10 Fly
02

Acceleration

How quickly they get going from a standstill. The first steps that win the rep.

5 + 10 Fly
03

Change of Direction

How well they slow down, plant, and get back up to speed. Game speed isn't run in a straight line.

5-10-5
04

Power

Lower-body explosiveness off the ground. The base every fast athlete is built on.

Broad Jump
Record

Athletes chase what you record.

My first rule: time everything. When every sprint is recorded, speed becomes the number that matters and breaking a personal best delivers a hit of dopamine that's flat-out addicting. Chasing that high is what helps makes athletes faster.

USR athlete profile with live speed data
Rank

Ranking makes them compete.

Cats are freaky competitive. Rank the times and they fight to climb the board. And because every USR is measured the same way across the country, your athletes don't just see where they stand on your team, they see exactly how they compare to athletes everywhere.

USR national leaderboard
Publish

Publish it. Watch them chase it.

I published my rankings in the hallway for everyone to see. Making results public for teammates, parents, and recruiters allows athletes to come back to beat their best, turning their faster times into recognition.

Published USR athlete profile
Academy pricing

Simple. Per athlete. No platform fees.

$10
per athlete · per test
Two verified tests this summer — a true before-and-after.
No platform fees · Just the standard
Limited spots — apply to be a Founding 10 member

Claim one of 10 spots

Tell us about your program. We'll be in touch within two days.

Applications close June 25, 2026 — only 10 founding schools
10 founding spots · $10 per athlete, per test · No platform fees